Orangetheory Fitness Franchisee Opens 5th NYC Studio

Orangetheory Fitness area developer and multi-unit operator Empire Portfolio Group has just opened its fifth studio location in the Big Apple, this time in the Hell’s Kitchen neighborhood on Manhattan’s West Side.

The operator’s other studios are in Chelsea, Midtown West, and the Upper West Side. Empire Portfolio Group plans to open two more studios in the West Village and TriBeCa early this year.

“We are excited to open our first Orangetheory studio in Hell’s Kitchen, and bring Orangetheory's science-based, high-energy workouts, which are now even more connected, personalized and effective, to the residents here,” said Empire’s CEO, Adam Krell. “With better health and wellness continuing to top the list of most common New Year’s resolutions, we look forward to helping more of our members, whatever their fitness level, follow through on their commitment to a healthier lifestyle and start seeing the results.”

New York City-based Empire Portfolio Group was founded in 2013.