Summer Reading Ideas from Franchise Update Media's 2023 MVPs

Each year, as part of our MVP Awards, we ask the winners what are their favorite books. Here’s what they said.
| NAME | MVP AWARD | BOOK | UNITS |
|---|---|---|---|
| Wyatt Batchelor | Veteran Entrepreneurship | The Score Takes Care of Itself by Bill Walsh | 65 Jimmy John’s, 58 Burger King, 22 KFC |
| Michael Chalmers | Innovation | Know Your Why by Ken Costa | 9 Spherion Staffing |
| Jason & Scarlett Dalton | Influencer for Husband & Wife Team | The Count of Monte Cristo by Alexandre Dumas | 9 Camp Bow Wow |
| Eric Danver | Mega-Growth Leadership | The Bible | 48 Hand & Stone Massage and Facial Spas |
| Shirin Kanji | Multi-Brand Leadership | Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne; Pitch Anything by Oren Klaff | 79 Rent a Center, 7 Neighborly brands (15 under development), 2 Marriott, 1 Hilton, 1 Hyatt |
| Anthony Mattiacio | Single-Brand Leadership | The Bible; Every Family’s Business by Thomas William Deans | 10 Ziebart |
| Antonio McBroom | Diversity, Equality, and Inclusion | Twelve Pillars by Jim Rohn | 15 Ben & Jerry’s |
| Raj Patel | Multi-Brand Leadership | Outliers by Malcolm Gladwell | 88 Dunkin, 6 Dave’s Hot Chicken, 5 McAlister’s Deli |
| Alex Tyler | Noble Cause | Traction by Gino Wickman | 8 Goldfish Swim School |
Published: July 5th, 2023
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