CMO Q&A - Franchising.com

CMO Q&A

Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.

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Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago 
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After steady growth in Ohio and Michigan, Scramblers, a breakfast and lunch concept, is spreading its wings beyond its Midwest roots
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Jersey Mike’s annual Month of Giving helps the brand create franchisee buy-in for the marketing team
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