MOOYAH Burgers, Fries & Shakes Wins Innovation Award for Best Loyalty App at #FCXC24
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Description:
MOOYAH President Doug Willmarth talks about the brand's strategic enhancements to its loyalty program through its updated app. The app included several key integrations, such as the introduction of a dynamic “Challenges” module, which incentivized rewards members to complete tasks like purchasing a certain number of burgers to unlock additional rewards.
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