New Jersey Feature Articles
Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.
Informative articles to support business buyers, franchisees, and franchisors in New Jersey.
As 2014 dawned, Mark Mears stepped into the C-suite at Austin-based Schlotzsky's to lead the brand's marketing initiatives. By all indications, it's been a great move.
- Kerry Pipes
- 5,223 Reads
Joseph Schumacher, CEO of Goddard Systems and its 410 locations, traces his franchising career back to 1977 at Maaco.
- Kerry Pipes
- 3,925 Reads 1 Shares
If you're the CEO of a company, the realization that much of what you do can be copied by your competitors may be distressing, but veteran sales manager, consultant, and business speaker Jack Daly says not so fast.
- Multi-Unit Franchisee
- 8,766 Reads 2 Shares
Texas-born and bred Dickey's Barbecue Pit is looking to expand. That's partly why executives of the family-owned brand recently created a new position - chief brand officer...
- Kerry Pipes
- 4,194 Reads
We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
- Franchise Update
- 4,241 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
- Eddy Goldberg
- 2,855 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
- Daniel Lieberman
- 3,342 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
- Kerry Pipes & Eddy Goldberg
- 6,676 Reads
The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
- Multi-Unit Franchisee
- 5,445 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
- Franchise Update
- 3,066 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
- Joe Mathews and Thomas Scott
- 2,345 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
- Steve Olson
- 3,063 Reads
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
- Multi-Unit Franchisee
- 7,965 Reads 1,023 Shares
There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
- Multi-Unit Franchisee
- 5,945 Reads 1,014 Shares
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
- Johnny Cheng
- 2,693 Reads
Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
- Daniel Lieberman
- 2,708 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
- Franchise Update
- 6,997 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
- Marc Kiekenapp
- 2,595 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
- Kerry Pipes
- 7,212 Reads 1 Shares
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
- Jim
- 2,478 Reads
This is Part 3 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. The remaining installments will cover what they can do to succeed.
- Joe Mathews and Thomas Scott
- 3,005 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
- Carl Khalil and Sada Sheldon
- 7,201 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
- Steve Olson
- 3,434 Reads 1,023 Shares
John Sullivan is a Midwesterner with a background in retail and corporate America. He moved to St. Louis following college and began his career with Macy's department stores.
- Multi-Unit Franchisee
- 6,739 Reads
Fast on the heels of its recent legal challenge to a new minimum wage law passed in Seattle, the International Franchise Association (IFA) has now set its sights on the city of Chicago.
- Multi-Unit Franchisee
- 5,988 Reads
The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
- Mark Ryski
- 6,559 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
- Eddy Goldberg
- 2,665 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
- Daniel Lieberman
- 3,452 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
- Franchise Update
- 3,484 Reads 9 Shares
Some would say find what you do best and stick with it. If you've been successful with food franchising, then stay in that lane.
- Debbie Selinsky
- 27,776 Reads 8 Shares
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