New Jersey Feature Articles

Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.

Informative articles to support business buyers, franchisees, and franchisors in New Jersey.

CMO Roundtable - Franchisee Satisfaction In Overall Marketing Strategy

Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.

Franchise Update
5,248 Reads 1 Shares

Answering the Call

Recognizing the challenges of today's retail markets, most franchisors are creating strategic solutions for their franchise systems.

Anthony J. Calamunci
2,289 Reads 6 Shares

Building Brand through Local Store Marketing

Local store marketing (LSM) strategies can go a long way in boosting a brand's growth and nationwide image, says Sandy Lechner, president and CEO of Boca Raton, Fla.-based Synergy Brand Management, which provides turnkey branding solutions for franchises.

Helen Bond
9,501 Reads 2 Shares

Online Ordering: The Point of Sale Has Left the Building

Real estate brokers and franchise consultants have repeated the phrase "location, location, location" for nearly 100 years.

Noah Glass
10,422 Reads 3 Shares

Social Media Roundup - February 2012

Determining social media policies for the workplace is especially difficult for franchisors, who have both corporate employees and independent operators to consider.

Daniel Lieberman
3,769 Reads 29 Shares

Group Names Top 25 Franchise Brands

Lots of lists rank the "best" franchise brands. But what about compiling a list of best franchises by going straight to the franchisees and asking them?

Franchise Update Media
44,384 Reads 1,014 Shares

Best of the Best: Franchisee of the Year Winners Tell How They Do It

Franchisors recognize the best performers in their system each year with a Franchisee of the Year award.

Eddy Goldberg
7,678 Reads 7 Shares

Anatomy of a Franchise Startup: A New Brand Sets Sail

Welcome to the final installment of "Anatomy of a Franchise Start-Up."

Keith Gerson
4,555 Reads 1 Shares

Running For Charity: Colortyme Franchisee Raises Money And Awareness For Children's Hospital

This April will mark the third year in a row that Al Coelho has run the 26-mile Boston Marathon. That's a significant achievement. But it's only a part of what Coelho will do that day.

Multi-Unit Franchisee
4,160 Reads 8 Shares

Turning Up The Heat: Learning How To Handle Irate Customers And Look Like A Hero

Irate customers. No matter how good you are at what you do, what business you are in, or where it is located, you will at some point find yourself facing an irate customer.

John Tschohl
5,589 Reads 359 Shares

Sustaining Business: Zane Tankel On Growing During Tough Times

As the economy continues to struggle through a slow recovery, business people everywhere are looking for any tools or techniques that will help them keep their businesses alive and thriving.

Multi-Unit Franchisee
6,898 Reads 1 Shares

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Creating a Cost-Effective Lead Generation Strategy

For many franchisors, the traditional advertising vehicles - portals, print advertising, PR, and broker networks - do not appear to be working as effectively as they were five years ago.

Joe Mathews
10,324 Reads 1 Shares

New Highlights from the 2012 AFDR

In the previous two issues of FUSR, we published (1) a high-level overview of the 2012 Annual Franchise Development Report (AFDR), followed by (2) a selection of highlights from the report.

Eddy Goldberg
3,040 Reads 15 Shares

The Winner's Column - February 2012

As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.

Eddy Goldberg
5,814 Reads 1,023 Shares

Growing Up Franchising: Sam Covelli Develops Both His Brands And Employees

Sam Covelli says he grew up in the restaurant business working in his father's McDonald's. Under his father's leadership, Covelli Enterprises eventually grew to 26 locations, one of the largest McDonald's franchisees in the country.

Tracy Staton
30,513 Reads 2 Shares

Members Only: Ray Harrigill Builds A Successful Membership-Based Business Model

Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.

Tracy Staton
9,635 Reads

Creating Jobs: Zane Tankel Is Taking Matters Into His Own Hands

Zane Tankel is not waiting on any government job programs to help his business.

Multi-Unit Franchisee
4,894 Reads 197 Shares

CMO Roundtable - Using Profiling to Retain More Customers

What are some fresh, innovative ways you are using profiling, targeting,<br /> and loyalty programs to acquire and retain more customers?

Franchise Update
4,745 Reads 1,021 Shares

The Happiness Dividend: You Can Raise The Satisfaction Level Of Your Employees

Nearly every company in the world gives lip service to the idea that "our people are our greatest asset."

Shawn Achor
5,363 Reads 151 Shares

Multi-Faceted Marketing: Kiddie Academy's Wendy Odell Magus Talks Customer Acquisition

Wendy Odell Magus is quite familiar with consumer and franchise sales marketing strategies.

Franchise Update
4,647 Reads 195 Shares

7 Multi-Location Digital Marketing Tactics for Franchise CMOs

As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.

Chris Watland
5,172 Reads 542 Shares

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Hacked Off: Ready-made Templates Make For Effortless Hacking

There was a time when a hacker needed exceptional computer skills to breach a system. Only the most talented and experienced computer users could successfully bypass even the most minimal security provisions.

David Ellis
9,991 Reads

Social Media Roundup - January 2012

One thing we know for sure: more people and more businesses will be using social media in 2012.

Daniel Lieberman
2,798 Reads 33 Shares

Denny's Queen: Dawn Lafreeda, With 70 Units In 6 States, Is A Brand Champion

"Sometimes interesting things happen in a bad economy," says Dawn Lafreeda, CEO and president of Den-Tex Central Inc. in San Antonio.

Debbie Selinsky
14,618 Reads 1 Shares

Growing Like a Weed (Man): Canadian franchisee, American franchisor

After 10 years at Union Carbide, Ottawa-born chemical engineer Roger Mongeon wanted to spend less time traveling and more time with his family.

Debbie Selinsky
8,587 Reads 4 Shares

No Mystery About It: Study Finds Franchisors Still Coming Up Short

There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.

Kerry Pipes
3,549 Reads 69 Shares

The Four Steps to Lead Generation Success, Part 3: Know Your Buyer

The previous two editions of the Franchise Update Sales Report introduced the topic and covered Step 1 and the beginning of Step 2 in successful lead generation.