New Jersey Feature Articles
Looking for a franchise opportunity in New Jersey? Whether you're a first-time business owner or a seasoned entrepreneur, New Jersey offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New Jersey is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New Jersey.
Informative articles to support business buyers, franchisees, and franchisors in New Jersey.
One of the most difficult things to impress upon start-up franchisors is the amount of time, resources, and manpower it takes to establish a uniform system and, equally important, to monitor compliance with that system.
- Richard S. Mulligan
- 13,553 Reads 2,394 Shares
Franchise systems must stay dynamic, not static. Reduced recessionary spending demands introduction of new product assortments and pricing programs. Decreases in franchisees' financial performance mandates a product line adjustment. Whether driven by external or internal forces, every franchise system must be prepared to adapt to remain relevant, viable, and competitive.
- Amy Cheng
- 7,240 Reads 1,023 Shares
You might not know it from reading the news, but there's a lot of money out there looking for a good home, and high-performing multi-unit franchise companies have become targets for private equity investors. Estimates of available private equity peg the pent-up funds at about $500 billion, more than enough pie for most multi-unit franchisees to get a slice--if they have what it take to appeal to investors.
- Eddy Goldberg
- 9,268 Reads 634 Shares
Many retailers are interested in building up new business by offering a deeply discounted "Groupon-like" gift certificate program. These programs market to local residents that, for example, for $25 they can get $50 worth of food at Fred's Pub. To be effective, the discounted certificate almost always has a short expiration date, a few weeks or months.
- Judith Rinearson
- 2,195 Reads
Before you become a franchise business owner, you need to do your homework. After all, starting a franchise is a lot of work. You need to make sure that you're making the most out of your time!
- Lesley D'Arcy
- 20,913 Reads 17 Shares
Many restaurant operators and dealmakers are hoping for a return to the pre-2008 environment, when multiples were robust, liquidity was flowing, equity was prolific, and debt capital was plentiful.
- Dean Zuccarello
- 6,743 Reads 115 Shares
Today's customers are omnipotent. It really is the consumer--customer or guest, however you name them--who owns your brand. They make the rules now. Then they sit in judgment and deliver the verdict to their friends and family, often with their opinions amplified on Facebook, Twitter, YouTube, and Yelp!
- Jack Mackey
- 3,401 Reads 1,023 Shares
As the economy starts to turn around, franchisees often find themselves in need of funds to expand. As consumer demand increases and expansion makes more sense, the challenge of how to finance growth can create new dilemmas.
- By: Stephen J. Sheinbaum
- 12,083 Reads 6 Shares
The Great Recession has shifted the thinking and behavior of consumers, forcing franchise brands to respond with changes of their own as they try to keep up with the new normal. Indeed, no discussion of franchise trends in 2011 and multi-unit operators' favorite brands can begin without a nod to the recent economic turmoil and its residual short and long-term effects.
- Kerry Pipes
- 6,804 Reads 4 Shares
Hot business opportunities come and go in franchising but one that's currently providing a sizzling opportunity is child services franchises, according to a new study by Franchise Business Review. The report examines a number of franchise models within the child services sector to assess the franchise investment opportunity. The businesses evaluated encompass many different offerings, including tutoring and education, sports and physical development, child care, retail/resale stores, and niche services like photography and event hosting.
- Kerry Pipes
- 6,840 Reads 1,021 Shares
As a young man, Army veteran and athlete Randy Merrill followed his natural interests into training and coaching at some of the nation's top fitness chains. The Atlanta native became one of the top producers for American Fitness Centers (later bought out by Bally Total Fitness) and then helped expand Australian Body Works, now known as LA Fitness, from five to 12 locations in the Atlanta market.
- Debbie Selinsky
- 9,854 Reads 2 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
- Eddy Goldberg
- 8,239 Reads
It would be fantastic to have a franchise that is so far and away superior to anything else on the market that there is simply no comparison. In the real world, most of us have competitors that have products and services (shiny objects) that perform reasonably well compared to ours.
- David LaBonte
- 6,721 Reads 353 Shares
Franchise Update magazine, published by Franchise Update Media Group (FUMG), launched its new look and feel with the Q2 2011 issue. The latest edition shows off the design facelift and also introduces the expanded and reorganized content - Leadership, Growth (sales and development), and Consumer Marketing sections.
- PRESS RELEASE
- 2,759 Reads 1 Shares
Mobile applications and technologies provide the ability to significantly improve customer experience shopping at franchise stores. The mobile device provides many opportunities for advertising, customer engagement, and most important, sales. Franchises will uniquely benefit from these capabilities along the entire spectrum, from brand marketing to closing the sale.
- Conrad Sheehan
- 3,730 Reads 75 Shares
Core values are today's "X factor" in franchise development. To succeed in this business, franchisors must effectively position their concept in the marketplace, offering compelling benefits to both customers and potential franchise buyers. By creating a dynamic culture you'll add a powerful dimension to your brand, which can catapult your organization beyond the competition.
- Steve Olson
- 3,683 Reads 15 Shares
As multi-unit franchisees with 24 Sizzler restaurants, Gary and Sally Myers spend a lot of time together at work, where he is president and CEO of their Temecula, Calif.-based company, and she is vice president of marketing.
- Debbie Selinsky
- 7,254 Reads 46 Shares
With the much anticipated release of the 2010 U.S. Census data, it is time for businesses and franchises to gear up for the new customer demographic adjustments that will inevitably follow. The biggest news to emerge thus far is the rapidly expanding Latino population, estimated to have become a trillion-dollar customer base in the 10 years since the previous census was taken.
- Jose Torres
- 6,728 Reads 1 Shares
It is essential for brands, especially franchise brands, to have a reputation management strategy for the Internet. It has always been the role of the franchisor to promote and protect the brand. In the Internet age there are new challenges online that must be addressed appropriately. In the old days, you put up a website and you directed people to go there and learn about you. You probably had a way for them to send you an email and maybe you had a coupon to print or detailed request form to fill out. Those days are gone. People no longer want to see what you are saying about yourself on your website. Web 2.0 and social media have changed all that. The Internet is now all about individual content and peer-to-peer interaction. People are no longer reading your website, they are reading what other people are saying about you everywhere else. There are conversations about your brand taking place online--conversations you may or may not know about--and you need a strategy to deal with them.
- Franchise Update
- 5,444 Reads 1,021 Shares
One of my greatest concerns is agents who are supposedly working for the tenant while accepting a commission from the landlord. I have hesitated writing this article for months lest it be considered an attack on real estate salespeople or agents. Nothing could be further from the truth. If it weren't for real estate agents and brokers, landlords would have half-empty buildings. My purpose here is to enlighten franchise tenants, open some eyes, and let you decide for yourself about this important issue.
- Dale Willerton
- 5,815 Reads 89 Shares
Family members working together in a franchise business is not that unusual. In fact, many families have created considerable multi-unit franchise operations - and fortunes - by keeping it all in the family. According to the Small Business Administration, an estimated 90 percent of businesses in the U.S. are family-owned or controlled. Furthermore, an American Family Business Survey from MassMutual found that almost one quarter of all family businesses are run by females. With an estimated 27.2 million small businesses in America, that's a lot of women and families working together. Women like Heather Petersen.
- Multi-Unit Franchisee
- 5,879 Reads 129 Shares
It was my first week as COO of Sopra Brands. My job was to oversee the company's existing franchise brands (no small task), and to oversee the development and implementation of a brand-new frozen yogurt franchise from its inception--in a crowded category, during a full-blown recession, for an opening date that was already months behind schedule.
- Keith Gerson
- 5,321 Reads 96 Shares
Consumer marketing has emerged as a sizzling-hot topic in franchise circles. Reaching customers efficiently and cost-effectively is front and center right now. Strategies and tools are rapidly changing and those brands not keeping up will undoubtedly suffer at the hands of their competition.
- Kerry Pipes
- 3,956 Reads 1 Shares
Multi-Unit Franchisee Magazine honored the 2011 MVP (Most Valuable Players) at a special session of the 10th annual Multi-Unit Franchising Conference on April 28, which highlighted the brand leadership, franchise innovation, commitment to quality, outstanding customer service, and community involvement of the award winners who were in attendance. The conference was held at The Venetian in Las Vegas, April 27-29.
- PRESS RELEASE
- 7,048 Reads 125 Shares
Glenn Miller's first look at the franchising business came in the early 1990s, when the British Chartered Accountant's brother, an attorney, wound up with six Arby's in Central Illinois. It didn't take a rocket scientist to see some of the problems that needed fixing.
- John Carroll
- 6,532 Reads 133 Shares
Today Franchising.com sits down with Mark Davis, a franchisee for the past 18 months with LaVida Massage in Canton, Michigan. Davis discusses his transition from the grocery and supermarket business to his present life as a successful franchisee – now looking to open a second LaVida Massage center.
- Franchising.com
- 11,141 Reads 2 Shares
Jeff Kullman loves his new life in franchising. He's a part of the growing Mooyah Burgers, Fries, & Shakes franchise system and he's opened two restaurants in the past year in the Dallas, Texas area. But life hasn't always been burgers and fries and for Kullman
- Multi-Unit Franchisee
- 9,275 Reads 1,023 Shares
In our premiere issue of the Franchise Consumer Marketing Report, we began reporting some of the findings from our first-ever Franchise Consumer Marketing Study.
- Franchise Update
- 2,793 Reads 24 Shares
In 1991, the Americans with Disabilities Act (ADA) issued regulations which allowed the use of service animals in public, including restaurants, hotels, retail establishments, theaters, and concert halls. The ADA's mandate caused little stir early on because service animals at that time were primarily "seeing eye" dogs highly-trained to help persons with blindness, deafness and some other disabilities while ignoring such distractions as food, strangers, and the presence of other animals.
- Grace Y. Horoupian
- 46,364 Reads 138 Shares
Social media/networking and the collection of tools they have spawned have moved solidly into the strategy toolbox for organizations.
- Scott Klososky
- 2,715 Reads 35 Shares
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