New York Feature Articles

New York Feature Articles

Looking for a franchise opportunity in New York? Whether you're a first-time business owner or a seasoned entrepreneur, New York offers exciting potential for franchise success. From food and beverage to retail and services, the diverse economic landscape in New York is ripe for franchise opportunities. Explore the best franchise options today and take the next step toward business ownership in New York.

Informative articles to support business buyers, franchisees, and franchisors in New York.

We asked Melissa Conner, who leads marketing and operations at Kidcam Camps, how she identifies ideal customers - and how she targets them effectively with marketing initiatives.
  • Franchise Update
  • 4,245 Reads
"SEO, SEO, SEO" has become the online equivalent of "location, location, location." So many articles, so many years of expert advice, and so many case studies, success stories, best practices...
  • Eddy Goldberg
  • 2,858 Reads
It turns out online advertising suffers the same problems as other kinds of advertising: reliably separating correlation from causation, as in, Would that purchase have happened anyway, or did our online ad trigger the behavior?
  • Daniel Lieberman
  • 3,348 Reads
The best franchisees are some of the hardest-working and kindest people around. They provide customers with consistent products and services, give back to their communities, and provide jobs for thousands of employees.
  • Kerry Pipes & Eddy Goldberg
  • 6,677 Reads
The continuing evolution of media consumption has made it increasingly challenging for an advertiser to both capture and hold an audience's attention.
  • Multi-Unit Franchisee
  • 5,446 Reads
With dozens of locations and hundreds, or even thousands, of employees to hire, train, manage and retain, multi-unit franchisees need tools that are effective, economical, and simple to use.
  • Franchise Update
  • 3,068 Reads
This is Part 4 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. Part 3 began the discussion on how franchisors can get it right.
  • Joe Mathews and Thomas Scott
  • 2,350 Reads
Twelve weeks is the average length of time in awarding a franchise, according to franchise companies surveyed in Franchise Update's Annual Franchise Development Report.
  • Steve Olson
  • 3,065 Reads
It seems nothing changes faster than the big social media platforms - Facebook, Twitter, and Google+. No sooner do marketers figure out how to best promote a product or business than they change the rules!
  • Multi-Unit Franchisee
  • 7,968 Reads 1,023 Shares
There's a lot of competition out there. As the economy continues to show signs of improvement, new franchises are entering the marketplace while existing brands open new stores or add new service providers.
  • Multi-Unit Franchisee
  • 5,945 Reads 1,014 Shares
Back when I was in IT, my biggest fear was implementing a solution that no one liked -or worse, that they didn't end up using. Being at a startup tech company, my IT budget was minuscule.
  • Johnny Cheng
  • 2,694 Reads
Dogtopia
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Dogtopia
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Dogtopia
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Kleiner Perkins venture capitalist Mary Meeker gives out a valuable presentation about Internet trends every spring. It's widely considered a sort of "State of the Internet" address.
  • Daniel Lieberman
  • 2,709 Reads
My very first experience in the restaurant industry was a job as a server at my local IHOP, which began a lifelong love affair with the restaurant industry.
  • Franchise Update
  • 7,000 Reads 1 Shares
Building a strong franchise system through unit growth is a team effort requiring participation from the entire organization.
  • Marc Kiekenapp
  • 2,599 Reads 3 Shares
Four years ago David Griffin had just purchased 25 Jiffy Lube stores in Colorado. The stores were underperforming, some were dilapidated, and the U.S. economy still at one of its all-time lows.
  • Kerry Pipes
  • 7,216 Reads 1 Shares
Every successful franchisor reaches a certain point where they must decide what the next step will be in expanding their business.
  • Jim
  • 2,483 Reads
This is Part 3 of a series on why new and emerging franchise brands fail. In the first two parts, we discussed 8 reasons they fail. The remaining installments will cover what they can do to succeed.
  • Joe Mathews and Thomas Scott
  • 3,007 Reads
We live in a world where law firms commonly have billable hourly quotas that their attorneys must meet, and substantial hourly rates as well.
  • Carl Khalil and Sada Sheldon
  • 7,206 Reads
Feeling butterflies in personally uncomfortable situations is a human condition. We all know and have experienced this.
  • Steve Olson
  • 3,436 Reads 1,023 Shares
John Sullivan is a Midwesterner with a background in retail and corporate America. He moved to St. Louis following college and began his career with Macy's department stores.
  • Multi-Unit Franchisee
  • 6,742 Reads
Fast on the heels of its recent legal challenge to a new minimum wage law passed in Seattle, the International Franchise Association (IFA) has now set its sights on the city of Chicago.
  • Multi-Unit Franchisee
  • 5,992 Reads
McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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The benefits of tracking traffic and measuring conversion rates in retail stores have long been established and are now widely considered fundamental in retailing.
  • Mark Ryski
  • 6,561 Reads 107 Shares
Every marketer thinks about their ideal customer - where they live, what they like, what they buy, where they buy it, and why.
  • Eddy Goldberg
  • 2,666 Reads 1,023 Shares
Research shows that 36% of people tested still don't realize that Google's Adwords ads are actually advertisements (down from 41% in 2013).
  • Daniel Lieberman
  • 3,452 Reads
Essentially doubling in size since 2010, Toppers Pizza is one of the fastest-growing pizza chains of the past 3 years.
  • Franchise Update
  • 3,487 Reads 9 Shares
Some would say find what you do best and stick with it. If you've been successful with food franchising, then stay in that lane.
  • Debbie Selinsky
  • 27,776 Reads 8 Shares
If you've had issues financing your franchise, you're not alone. Like any business owner, you need money to take care of everyday costs like paying property taxes, meeting payroll, or purchasing inventory and equipment.
  • David Goldin
  • 7,412 Reads 1,014 Shares
Franchise development executives know that a high percentage of their future franchisees will require debt to purchase a franchise unit.
  • Mike Rozman
  • 4,167 Reads 32 Shares
U.S. franchisors are increasingly looking abroad for opportunities, setting up operations in franchisor-friendly countries.
  • Eddy Goldberg
  • 3,532 Reads 74 Shares
This is Part 2 of a series on why new and emerging franchise brands fail. In these first two parts, we discuss 8 reasons they fail.
  • Joe Mathews and Thomas Scott
  • 6,454 Reads 2 Shares

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