Fitness Feature Articles

Fitness Feature Articles

Franchise Sector Showcase

Informative Fitness franchise articles to support business buyers, franchisees, and franchisors.

We asked Jason Mattes, chief development officer at Fierce Brands (franchisor of Retro Fitness and Let's Yo! Yogurt), what he looks for in a salesperson, and what the critical elements are in building a great sales and development team.
  • Kerry Pipes
  • 6,123 Reads 1 Shares
Great people throughout history often fail, quite miserably, before finally reaching their goals, says international business strategist Dan Waldschmidt.
  • Multi-Unit Franchisee
  • 7,491 Reads
Discuss the role of diversity inside your marketing department and in your marketing strategies.
  • Franchise Update
  • 4,775 Reads 1,021 Shares
Discovery Day is show time! Whether you have one franchise or a thousand, this special event propels your sales process to a crescendo.
  • Steve Olsen
  • 3,221 Reads
We asked Stacy Anderson, chief marketing officer at Anytime Fitness and Waxing the City to discuss the role of diversity in the company's marketing department and in its marketing strategies.
  • Stacy Anderson
  • 26,236 Reads 121 Shares
For NFL Quarterback David Garrard, there's no such thing as "retirement." His short break from the NY Jets, starting in May and ending in October, proves that he's not good at sitting back and doing nothing.
  • Multi-Unit Franchisee
  • 5,728 Reads
If you are looking to start your own business, an excellent way to minimize risk while increasing the odds of succeeding, is to consider opening a franchise.
  • Charles Franklin
  • 20,776 Reads 6 Shares
Little has changed in health-related brands since last year's report. FRANdata still tracks 11 sectors across four industries: child-related, health and fitness, QSR, and retail food.
  • Multi-Unit Franchisee
  • 9,320 Reads 206 Shares
For most of her 40-year career, Linda Read says she has had to work harder, be smarter, and produce better results than the men in her field
  • Helen Bond
  • 6,629 Reads 239 Shares
As founder and executive chairman of The Saxton Group in Dallas, Kelly Saxton has taken a family approach to building a business that has opened and operated more than 100 restaurants in his 30-year career.
  • Helen Bond
  • 8,042 Reads 252 Shares
Taking risks is a part of life for Greg Mooneyham. He is, after all, a former Air Force fighter pilot.
  • Multi-Unit Franchisee
  • 9,979 Reads 493 Shares
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What make a franchise All-STAR? A passion for excellence. That's the premise behind the STAR Awards (Speaking To and Responding), presented annually at Franchise Update's Leadership & Development Conference, held October 3-5 in Atlanta.
  • Michele Chandler
  • 6,161 Reads
Randy Merrill is an Army veteran who is looking for a few good brands--as long as they're in his wheelhouse: sports, health, and wellness.
  • Multi-Unit Franchisee
  • 4,182 Reads 14 Shares
As a former Air Force fighter pilot, Greg Mooneyham is a natural risk-taker. But his decision to venture into the world of franchising in the fitness industry during an economic downturn was a calculated move to practice what he preached.
  • Helen Bond
  • 7,373 Reads 142 Shares
Some multi-unit franchisees take it to the limit. They're not content with one or two or even a handful of units.
  • Kerry Pipes
  • 5,684 Reads 50 Shares
With the proliferation of more sophisticated social media, PR, web, and blogging tools available today, franchisors have a golden opportunity to tell their story to a captive pool of franchise candidates who are hungry for such information.
  • Joe Mathews
  • 3,415 Reads
Franchisee satisfaction is a key component in getting franchisees to actively participate in your brand's marketing strategy at the local level.
  • Franchise Update
  • 3,801 Reads 135 Shares
Denny's has nearly 1,700 restaurants worldwide, nearly 90 percent owned by our franchise partners.
  • Franchise Update
  • 5,380 Reads 1 Shares
Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few. That's because of lessons he's learned along the way.
  • Tracy Staton
  • 9,891 Reads
Ray Harrigill believes in diversification. His Sunray Companies has restaurants (Bumpers Drive-In), tanning salons (Palm Beach Tan), fitness centers (Koko FitClub), and hotel properties (Hampton Inn), to name a few.
  • Tracy Staton
  • 7,521 Reads 1 Shares
We are always on the lookout for big franchisees, the kind who don't run a half dozen units but dozens of units.
  • Multi-Unit Franchisee
  • 7,478 Reads 1,023 Shares
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As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,730 Reads 189 Shares
As savvy franchise companies continue to flourish in a changing economy, FUSR continues to bring you good news each month.
  • Eddy Goldberg
  • 5,780 Reads 179 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 4,276 Reads 224 Shares
Forecasting is a tricky business, involving equal amounts of data crunching, interpreting economic and general news events, common sense, and guessing.
  • Darrell Johnson
  • 7,296 Reads
The Great Recession has shifted the thinking and behavior of consumers, forcing franchise brands to respond with changes of their own as they try to keep up with the new normal. Indeed, no discussion of franchise trends in 2011 and multi-unit operators' favorite brands can begin without a nod to the recent economic turmoil and its residual short and long-term effects.
  • Kerry Pipes
  • 6,951 Reads 4 Shares
As a young man, Army veteran and athlete Randy Merrill followed his natural interests into training and coaching at some of the nation's top fitness chains. The Atlanta native became one of the top producers for American Fitness Centers (later bought out by Bally Total Fitness) and then helped expand Australian Body Works, now known as LA Fitness, from five to 12 locations in the Atlanta market.
  • Debbie Selinsky
  • 10,054 Reads 2 Shares
As savvy franchise companies continue to flourish in a challenging economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 8,499 Reads
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 10,401 Reads 93 Shares
As savvy franchise companies continue to flourish in this challenging economy, FUSR will continue to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, striking deals with investors, and continuing to grow despite the economy - maybe even because of it. And, as the U.S. struggles through its "jobless recovery," growth-oriented franchisors continue to look overseas for expansion opportunities.
  • Eddy Goldberg
  • 11,202 Reads 93 Shares
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