Informative Health franchise articles to support business buyers, franchisees, and franchisors.
For more than a decade now, has been carefully monitoring the radar screen, gathering information on franchise lead generation and sales.
- Kerry Pipes
- 4,175 Reads 6 Shares
This article from 2008 could almost be written today. Learn how the more things change, the more they stay the same (except for Covid, of course).
- Eddy Goldberg
- 5,106 Reads 14 Shares
We can finally stop debating Joe the Plumber, and start looking ahead to what's to come. Sen. Barack Obama's campaign offered several proposals with significant implications for small businesses. Here's a look at some of those measures:
- THE WALL STREET JOURNAL
- 2,571 Reads
In today's uncertain economy, sales pros gain the edge by moving into their prospect's world. They probe, read, adapt, and outsell their competition by fully understanding and responding to how their candidates think and behave. Here are selling insights that may help increase your recruiting success.
- Franchise Update Magazine
- 4,046 Reads 4 Shares
It is a quiet Saturday morning. If you are the average American, the downturn in the economy has started you to think about how it will impact your career and the opportunities for your children as they enter the workforce. Articles about Enron and Tyco and Global Crossing and other corporate scandals abound and some of the most respected brand names internationally are talking about layoffs and bankruptcy.
- By: Michael H. Seid, founder and managing director of MSA - Michael H. Seid & Associates
- 27,629 Reads 13 Shares
Before I answer your question I think a bit of historical background is important. Our economy is where it is today because we chose not to learn from what we did in the past.
I remember after the bubble broke following the dot-com meltdown we were faced with similar questions. And we moved through those troubled times to what became one of the best environments for the growth of small business and certainly franchising. It is a fact of life in our economic marketplace that business cycles happen. Business cycles in the United States have always produced a beneficial cleansing although living through the corrections is always painful in the short term.
- Michael Seid
- 5,499 Reads
The FTC's new Franchise Rule "permits a franchisor to provide information about the actual or potential financial performance of its franchise and/or franchisor-owned outlets." Does this mean it is game-on for providing financial performance representations (FPRs, formerly known as earnings claims)?
- Darrell Johnson
- 5,475 Reads 1,023 Shares
It started with a desperate phone call from a distraught daughter at her wit's end. Patricia Maisano was on the receiving end of that call.
The woman on the other end of the phone was searching for assistance in caring for her elderly mother. At the time, Maisano was running a health care consulting business in Philadelphia. She was a registered nurse and well-versed in case management. And the phone call had a significant impact on her.
- Kerry Pipes
- 2,847 Reads 1,021 Shares
Florida-based businessman Peter Economys and New York entrepreneur Rob Tobias have a very special talent important to area developers: they're champion multi-taskers. But the concentration and mental agility necessary for the success of any area developer is doubly important for them--because each oversees multiple concepts.
- Debbie Selinsky
- 5,210 Reads 129 Shares
Unfortunately, many franchisors flounder in direct-response recruitment advertising. Typically, their development efforts focus on improving their sales and media sources, with minimal attention paid to increasing ad performance.
- Steve Olson
- 3,632 Reads 1 Shares
There's a loud ruckus, a crowd gathers 'round, and a customer is sprawled on the floor next to the soft drink dispenser. The area is covered in soda and ice and the customer laments she slipped, fell, and is injured because of your negligence.
- Kerry Pipes
- 8,995 Reads 1 Shares
With her high energy and positive attitude, it's no surprise that Linda Fong is a successful multi-brand, multiunit franchisee. However, like many franchisees, she's not one of those who made a plan and followed a straight line to that success. But it's the detours and her individualism that have taught her what she needed.
- Eddy Goldberg
- 3,566 Reads 15 Shares
When Bill McPherson was growing up in the San Fernando Valley, he dreamed of being a professional basketball player. He was good enough to get a scholarship to the University of California at Irvine.
- Debbie Selinsky
- 3,803 Reads 3 Shares
In June 2008, heavy rains caused flooding that filled the basement and rose two feet high on the first floor of Columbus Regional Hospital in Columbus, Indiana. The flooding closed the hospital, forcing the evacuation of 157 patients and causing an estimated $125 million in damages. Paul Davis National (PDN) was soon on the scene, part of the team brought in to mitigate the damage and allow the regional health care facility to reopen as quickly as possible.
- Eddy Goldberg
- 3,429 Reads 1,021 Shares
Ask any small business owner in the country how important customer retention and loyalty are and they'll tell you they rank right up top of the list of business priorities. It's no different in franchising.
- Kerry Pipes
- 3,417 Reads 76 Shares
Running a racquet and health club is a time-consuming business and one that Bruce Forsythe knew quite a bit about. He'd been running one with his partners in Long Island, N.Y. for about 14 years when the team decided to turn one of their former tennis court areas into a second -- and different -- business endeavor.
- Kerry Pipes
- 2,592 Reads 58 Shares
According to the U.S. Administration on Aging, by 2030 the number of Americans aged 65 and older will more than double to 71 million, that's roughly 20 percent of the U.S. population. In some states, as much as a quarter of the population will be aged 65 and older.
- Kerry Pipes
- 4,111 Reads 1,014 Shares
The former Soviet Union was a frightening frontier for expanding businesses in the early- to mid-1990s. The former communist country was experiencing growing pains as it left behind decades of closed existence and began embracing a new economy built around more of a free market-based environment. And it was just this setting that Jake Weinstock and Paul Kuebler dived into headfirst.
- Kerry Pipes
- 7,909 Reads 1,014 Shares
There’s probably not a bigger franchise opportunity in America...literally. Weight loss franchises not only help individuals change their lives, live longer, and more healthfully, but also offer high earning potential for franchisees who are interested in a piece of the $46 billion weight loss franchise industry.
- Kerry Pipes
- 2,168 Reads 3 Shares
Last Saturday, mom and dad packed the kids into the minivan and headed out to the fitness center (Curves for her and Athletic Republic for him). First they dropped the kids off (one at Huntington Learning Centers, the other at Abrakadoodle). Before they left, they'd made sure the woman from Bathfitters knew exactly what they wanted done with their new shower, and reminded the man from Spring-Green to cut the back lawn extra short this week.
- Eddy Goldberg
- 4,532 Reads 1 Shares
1987 was a good year for franchising. Up to then, franchising was young, brash, and not always professional. Franchises weren’t much concerned with history. They were built mostly by young entrepreneurs who saw an opportunity and grabbed it, looking forward, not backward. The first 30 years of modern business format franchising had the feeling of the Wild West (like the Internet of the last 10 years).
- Eddy Goldberg & Ripley Hotch
- 3,595 Reads 9 Shares
From Mail Boxes Etc. to The UPS Store, a quick history; or, 27 years in 90 seconds or less.
- Eddy Goldberg
- 10,831 Reads 7 Shares
When Liz Goodwin of Durham, N.C., was announced as the Curves Franchisee of the Year for the Southeastern Region last October, a cry went up from across the Las Vegas hotel ballroom.
- Debbie Selinsky
- 4,114 Reads 20 Shares
Just as the Memorial Day holiday was about to begin, lawmakers preparing to flee Washington, D.C., for vacation, reached agreement on continuing to fund the war in Iraq. That funding bill also raised the minimum wage. Not a big deal, many business owners would say, because half the states already require minimum wages in excess of the federal level.
- Mark E. Battersby
- 3,526 Reads 7 Shares
If you're reading this, you already know that franchising is a different business model. That it involves paying the franchisor an initial franchise fee, as well as ongoing royalties and, often, paying into an advertising fund. And that you're willing to pay those costs for the privilege of using a recognized brand name and an operating system with a successful track record. Not to mention the initial and ongoing training and support the brand offers.
- Eddy Goldberg
- 17,218 Reads 10 Shares
Mike Snyder, who grew up in Michigan and spent most of the last 20 years in and out of California, began work after college as a driver for FedEx in the early ‘80s. He ended up as vice president of the company's eastern region, responsible for $2 billion in revenue and more than a thousand employees.
- Ripley Hotch and Debbie Selinsky
- 3,034 Reads 5 Shares
Innovation has played a progressive role in franchising since the beginning. Over the years, there have been new spins and fresh angles on all kinds of products, services, and concepts. As if there were any doubt, consider the more than 300 new franchise concepts introduced last year alone, according to franchise research firm FRANdata.
- Kerry Pipes
- 5,068 Reads 182 Shares
Multi-unit operators are a sophisticated culture within the franchise industry. They typically are streamlined, aggressive, think big, plan ahead, and are focused on continual growth. So why would a successful area developer want to sell a particular brand or chain of units? Lots of reasons: retirement, health issues, liquidity, a change in direction, a more aggressive growth strategy, a better opportunity, or simply the desire to "try it again with another concept."
- Kerry Pipes
- 4,265 Reads 1,021 Shares
Where are franchise leads coming from? What’s the cost per lead? What recruitment tools work best? Those were just a few of the questions asked in Franchise Update Media Group’s 2007 Annual Lead Generation & Sales Survey, presented this past October 4 - 6 at the 8th Annual Franchise Development & Leadership Conference, held this year at the Ritz-Carlton Hotel in Atlanta.
- Kerry Pipes
- 4,911 Reads 1 Shares
Mr. Rogers, of children's television fame, would have felt right at home at the Franchise UPDATE's 8th Annual Leadership & Development Conference--The Playbook: Winning Strategies for Franchise Success. No one would have raised an eyebrow at the close of the conference if they'd heard his reassuring voice in the hotel lobby singing those familiar words: "It's such a good feeling..."
- Kerry Pipes
- 3,567 Reads 1 Shares
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