Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

Covid-19 is changing everything – here are 5 ways it’s affecting data-driven advertising
  • Eddy Goldberg
  • 4,325 Reads 21 Shares
Marketo’s “Definitive Guide to Digital Advertising” is a valuable resource for marketers to succeed in 2021
  • Eddy Goldberg
  • 8,303 Reads 14 Shares
Goldfish Swim School takes home the top marketing and branding award in the 2nd Annual Franchise Innovation Award competition
  • Kerry Pipes
  • 6,115 Reads 35 Shares
One Hour Heating & Air Conditioning’s vice president of operations attributes 18 years of growth to the brand’s ability to continuously adapt to change 
  • Lance Sinclair
  • 7,131 Reads 59 Shares
Home improvement brand Bloomin’ Blinds CEO Kelsey Stuart says the shift to WFH has helped his company thrive during the pandemic
  • Franchise Update Media
  • 3,745 Reads 2 Shares
A look ahead to the holiday season, sales trends, and consumer marketing-related news and technology
  • Eddy Goldberg
  • 3,249 Reads 4 Shares
Sport Clips makes strategic technology investments to help speed its recovery from the pandemic
  • Dan Miller
  • 6,004 Reads 126 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month we continue our new section, "Coping with Covid."
  • Eddy Goldberg
  • 2,992 Reads 2 Shares
Junk King’s marketing, driven by data, also includes creativity and developing great campaigns
  • Kerry Pipes
  • 6,272 Reads 22 Shares
How Covid-19 stress-tested the operations model at Christian Brothers Automotive – and how the model passed with flying colors
  • Michael Allnutt
  • 5,954 Reads 15 Shares
Consumer Marketing Roundup returns after 7-month layoff with a look ahead to the holiday season, sales trends, and consumer-related news and technology
  • Eddy Goldberg
  • 2,758 Reads 4 Shares
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Learning from the mistakes of others: 3 fast casual leaders share 10 things not to do when launching a brand
  • Eddy Goldberg
  • 3,488 Reads 9 Shares
Welcome to “Good News!” – our monthly roundup of franchise growth, finance, international expansion, regulation and legislation, technology, trends, milestones, and other news about franchisors large, medium, and emerging. This month: a new section, “Coping with Covid.”
  • Eddy Goldberg
  • 7,454 Reads 3 Shares
Covid-19 is bringing permanent, long-term changes and immediate growth opportunities, but look before you leap into that new brand or industry
  • Darrell Johnson
  • 7,471 Reads 26 Shares
Text messaging is an effective way to reach consumers, sell franchises, and communicate internally
  • Drew Wilkinson
  • 8,654 Reads 15 Shares
How to use local location and consumer data to market more cost-effectively with a tight budget
  • Jeffrey Lentz
  • 5,701 Reads 20 Shares
ADP’s VP of Global Franchise offers advice on how to navigate a safe reopening plan during the coronavirus
  • Neema Ardebili
  • 8,539 Reads 52 Shares
With 35 years in the automotive services business, Steve Sanner is shooting for his 10th consecutive year of record sales and profitability - despite Covid-19
  • Kerry Pipes
  • 7,644 Reads 63 Shares
With sales from his Del Taco drive-thrus booming, Dennis Ekstrom is not letting the pandemic dampen his growth plans for 2021
  • Kerry Pipes
  • 8,938 Reads 71 Shares
Will Gen Z’s evolving consumer habits be the saving grace for a new form of brick-and-mortar retail?
  • Carl Jenkins
  • 4,920 Reads 5 Shares
Investing during the “new normal” – thoughts on the coming changes wrought by Covid-19
  • Carol M. Schleif
  • 3,574 Reads 12 Shares
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There Is A Positive Side To A Pandemic That Can Offer Lessons In How To Plan, Prepare, And Progress Into The Future.
  • Kendall Rawls
  • 4,602 Reads 21 Shares
Donatos’ CEO Tom Krouse leads the family-owned brand into the future
  • Kerry Pipes
  • 5,947 Reads 58 Shares
Budgeting for an uncertain 2021 will require more flexibility than ever before.
  • Rod Bristol
  • 13,289 Reads 61 Shares
The Junkluggers CEO and founder has created a truly sustainable business by recycling and selling the 'junk' they remove
  • Kerry Pipes
  • 7,370 Reads 242 Shares
Franchise Update's 2nd annual Innovation Awards: a focus on technology
  • Eddy Goldberg
  • 5,008 Reads 36 Shares
Franchise Update's 2nd annual Innovation Awards factor in Covid-19 innovations
  • Kerry Pipes & Eddy Goldberg
  • 58,974 Reads 358 Shares
Franchise brands get creative during Covid-19, sending in more than 100 entries to the 2nd annual Franchise Innovation Awards competition
  • Kerry Pipes
  • 4,250 Reads 7 Shares
As Covid-19 continues, risk management has become the third pillar of business success (and survival)
  • Amanda Nelson
  • 4,907 Reads 57 Shares
Dawn Lafreeda, Denny’s largest individual franchisee, has seen sales drop as much as 90 percent in some of her restaurants. She is looking for a stronger government response as she tries to save her company and protect her employees until she’s allowed to reopen at full capacity.
  • Multi-Unit Franchisee Magazine
  • 5,335 Reads 12 Shares
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