Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

2015 AFDR highlights: Website mystery shopping of nearly 150 brands reveals most franchisors have a long way to go to excellence; social channel usage still lacking.
  • Eddy Goldberg
  • 4,380 Reads 34 Shares
Wienerschnitzel's CMO, Doug Koegebohn, loves his new job at this 53-year-old brand.
  • Kerry Pipes
  • 5,746 Reads 1 Shares
Simplification and a renewed focus on business and life have taken center stage for Anand Gala since we profiled him in 2010.
  • Kerry Pipes
  • 7,276 Reads
Social media marketing news you can use. This week: NYU professor predicts the future of Apple, Amazon, Facebook, and Google; free web images for marketers; Google+ on the way out?; sending money with Facebook Messenger; and Twitter wins court case protecting free speech, anonymity.
  • Daniel Lieberman
  • 3,637 Reads 36 Shares
4 ways franchise brands can leverage technology to improve the effectiveness of their field support teams.
  • Chris Taylor
  • 7,282 Reads 3 Shares
Beyond surveillance: 5 things to know about using video intelligence to enhance employee and store performance and boost your bottom line.
  • Matt Steinfort
  • 3,663 Reads
When it comes to franchising, Shahid Hashmi has just one regret: he wishes he'd gotten into it earlier.
  • Helen Bond
  • 12,167 Reads
Dzana Homan's story is one of inspiration and perseverance. She grew up in Yugoslavia where she spent a happy childhood filled with friends and surrounded by a large extended family.
  • Kerry Pipes
  • 4,421 Reads 1 Shares
As president of a leading franchise technology company, I'm afforded a unique vantage point as I get to study the trends, patterns, habits, and behaviors of hundreds of franchisors.
  • Keith Gerson
  • 4,507 Reads 6 Shares
Diana Hovey says she came to know and love Corner Bakery Cafe over a cup of coffee at a unit in her neighborhood.
  • Kerry Pipes
  • 5,133 Reads 1 Shares
David Prokupek is not short on experience at the highest level. What's more, he loves a challenge. He has spent more than two decades as a CEO, investor, and board member helping build, finance, and advise high-growth businesses in the consumer, retailing, financial services, marketing services, and communications industries.
  • Kerry Pipes
  • 5,225 Reads 44 Shares
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Cyber attacks are on the increase. Here's what small- to medium-sized franchisees can do to be more secure in the future.
  • Darren Guccione
  • 18,044 Reads 1,023 Shares
Prospective franchisees have lots of questions: How do I purchase a unit? Can I buy more than one? What will my territory be? How much does it cost? What are the royalty payments? How much training and ongoing support should I expect?
  • Paul Wilbur
  • 3,351 Reads
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 6,774 Reads 1 Shares
How do you identify your ideal customers, and how do you target them effectively with your marketing initiatives?
  • Franchise Update
  • 4,339 Reads 1 Shares
Diana Hovey, CMO at Corner Bakery Cafe, opens up about having the best job in the company, the importance of having a "personal touch" in franchisee recruitment, the brand's social media success, and much more.
  • Kerry Pipes
  • 4,075 Reads
Social media marketing news you can use. This week: using Yelp to boost local search results, off-season sales and marketing ideas, mobile wallets and the cashless society, Google Glass takes a break to retool, social engagement numbers and Super Bowl predictions.
  • Daniel Lieberman
  • 3,911 Reads
Throughout modern history, periods of heightened innovation and technological advance were followed by a relatively radical step up in the human condition as new industries, processes, routines, and services became commonplace.
  • Carol M. Schleif
  • 11,203 Reads
Social media marketing news you can use. This week: local search marketing, Instagram overtakes Twitter (in numbers), Tumblr overtakes Instagram (in growth), and an entertaining infographical history of famous brand slogans.
  • Daniel Lieberman
  • 6,601 Reads
Multi-unit franchisees will face certain challenges this year, but with the proper preparation and a little extra effort, you can breeze right past them towards success.
  • Chuck Pistor
  • 6,296 Reads
Miracle Method President Chuck Pistor takes a look at what will help and hurt franchise sales and system growth in 2015.
  • Chuck Pistor
  • 6,017 Reads
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A conversation with Jason Silfies, vice president of marketing and technology at Coldwell Banker Real Estate, on three critical marketing misperceptions - and how to fix them.
  • Philip St. Jacques
  • 6,622 Reads 12 Shares
Is your "human-ness" getting in the way of your thinking, learning, and leadership? Part 2 of 8 tips on overcoming how you're wired to succeed in the modern world.
  • Edward D. Hess
  • 3,021 Reads
New software solution integrates sales, operations, and marketing activities. Edible Arrangements buys eMaximation, expands offerings, and rebrands it Naranga.
  • Eddy Goldberg
  • 4,528 Reads 57 Shares
Vast amounts of energy and treasure have been invested to understand why customers do--or don't--come back. Few questions are more important, since same-store sales growth is built on the backs of loyal customers.
  • Jack Mackey
  • 7,779 Reads 1 Shares
15 experts predict what's ahead for PPC and digital marketing in 2015.
  • Eddy Goldberg
  • 3,422 Reads 1,014 Shares
Social media marketing news you can use. This week: holiday marketing trends and predictions, leveraging social video, online price variations, Twitter for Business, and guys on Pinterest.
  • Daniel Lieberman
  • 3,867 Reads 38 Shares
Charlie Morrison wasn't looking for a new opportunity. He was already at the helm of Pizza Inn and was the driving force behind the brand's innovative Pie Five concept.
  • Kerry Pipes
  • 7,568 Reads 78 Shares
Over the past several years, we have seen traditional marketing methods decline in effectiveness and increase the cost of acquiring new customers.
  • Franchise Update
  • 4,819 Reads 1,019 Shares
Steve Olson offers five tips on how to improve the effectiveness of your sales team's closing skills.
  • Steve Olson
  • 4,437 Reads
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