Brand Strategy - Franchising.com

Brand Strategy

A long-term plan for growing your franchise business is critical for continued success. As a cross-functional program to achieve the franchise business goals, a solid brand strategy, accompanied by time-tested tactics, provides a roadmap for future growth.

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The Human Bean
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The Human Bean
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The Human Bean
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Revitalize your franchise's identity in 2024 by considering a brand refresh, embracing new advertising strategies, exploring leadership changes, or opting for a complete overhaul to stay relevant in the dynamic market landscape.
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Embrace the power of AI in franchising for enhanced communication, engaging content creation, and streamlined operations, revolutionizing your brand's marketing efforts and setting the stage for future growth.
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3 key strategies that can help multi-unit franchisees be ready to address reputation management issues.
  • Kendall Rawls
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Community engagement is a great way to build solid local relationships. Here are several examples of how to make it happen in yours.
  • Bob Phibbs
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8 key findings from data, technology, and market research firm’s assessment of the current consumer marketplace
  • Kerry Pipes
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As 2022 winds down, this Gartner report looks ahead to 3 trends that will have an impact on CMOs in 2023
  • Eddy Goldberg
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Whether or not a recession does hit the U.S. economy, or when, these 7 steps to "recession-proof" your business are good advice year-round
  • Eddy Goldberg
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The Ultimate Guide to Retail in 2023," a 30-page e-book from Channable, is a timely aid for planning your retail strategy and tactics in the coming year
  • Eddy Goldberg
  • 6,896 Reads 8 Shares
How to increase system-wide profitability and growth by focusing on unit-level economics
  • FranConnect
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E-book: The SMS Marketer’s Guide to Customer Loyalty & Retention
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How well is your franchise succeeding at communicating and demonstrating your brand’s identity to your customers?
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Bojangles
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Bojangles
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Bojangles
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How Pure Barre uses its marketing programs to benefit its franchisees
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How Kiddie Academy’s CMO gets franchisees to embrace major marketing initiatives
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Online reviews and reputation management are more important than ever; a survey from Podium puts numbers on this trend.
  • Eddy Goldberg
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How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
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Looking to partner with a new PR agency? Here are 5 things to know!
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Are you overlooking the many opportunities available in marketing to seniors?
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Online retailers must weigh speed and cost against sustainability in the new marketplace
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Summer is the best time for retailers to prep for the winter holidays (really!). Here are 9 ways to start.
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Follow the "Four P's" of the sales process and watch your results improve.
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6 ways marketers can increase their influence in 2021
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McAlister's Deli
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McAlister's Deli
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McAlister's Deli
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Brick-and-mortar retail stores can counter online shopping with 3 three tips that emphasize their competitive advantages
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Nékter Juice Bar found success using a multi-tiered approach to connect with customers during the pandemic
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The post-Covid economy presents multiple opportunities for consumer marketers
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Want your customers to fall in love with your brand? 9 tips and examples of companies already doing it!
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To sell more franchises, align your prospect’s vision with your brand offering—which means listening!
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Over-the-top advertising and cultivating influencers allowed Capriotti’s to open new stores and record same store sales increases in 2020
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As influencers proliferate during Covid, here’s why it’s so important to build “brand tribes”
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Marketing during Covid takes a decidedly digital turn. Here are some tips to move you toward your desired ROI.
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How to use local location and consumer data to market more cost-effectively with a tight budget
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