CMO Q&A
Want to know what’s on the minds of leading franchise CMOs and marketing directors? In candid conversations, franchise CMOs explain their marketing strategies and tactics, from brand marketing, budgets, and media buying to local and regional advertising and marketing, franchisee buy-in, and delivering on your consumer promises.
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StretchLab’s CMO is working hard to educate the public on the benefits of stretching – with the added difficulty of Covid-19 shutdowns
- Kerry Pipes
- 6,531 Reads 153 Shares
Massage Heights, with its salons shuttered, has paused lead generation efforts and is providing innovative online wellness resources to customers during Covid-19
- Franchise Update Magazine
- 4,221 Reads 5 Shares
Neighborly has made significant marketing changes at some of its 24 service-based brands, and is working hard to support all of its nearly 3,900 franchisees worldwide during Covid-19
- Franchise Update Magazine
- 4,481 Reads 5 Shares
Sky Zone is countering the shutdown of its parks with innovative online and virtual programs to keep kids moving and parents sane during Covid-19
- Franchise Update Magazine
- 5,892 Reads 127 Shares
We asked CMOs what marketing tools and methods they use to give their marketing team a personal touch for franchise candidates.
- Eddy Goldberg
- 3,488 Reads 15 Shares
We asked CMOs how their marketing team's "personal touch" helps their brand with franchise sales and development.
- Eddy Goldberg
- 3,786 Reads 5 Shares
We asked franchise marketing leaders how a "personal touch" helps their brand connect with franchisee prospects.
- Eddy Goldberg
- 3,388 Reads 7 Shares
At 40-year-old Sylvan Learning, CMO Amy Przywara is passionate about helping children learn.
- Kerry Pipes
- 3,383 Reads 2 Shares
We asked franchise marketing leaders about their marketing team and the role each person or group plays
- Eddy Goldberg
- 5,752 Reads 33 Shares
We asked franchise marketing leaders how they create a customer-centric marketing and brand philosophy.
- Eddy Goldberg
- 4,203 Reads 5 Shares
We asked franchise marketing leaders to discuss their core consumer marketing strategies and objectives.
- Eddy Goldberg
- 4,375 Reads 18 Shares
We asked franchise marketing leaders how they measure marketing results and effectiveness.
- Eddy Goldberg
- 5,169 Reads 40 Shares
We asked franchise marketing leaders how they prepare a marketing plan and execute the strategies .
- Eddy Goldberg
- 5,031 Reads 15 Shares
We asked franchise marketing leaders what the 3 most important keys are to being an effective CMO leader.
- Eddy Goldberg
- 3,195 Reads 6 Shares
What's the most challenging part of being a CMO in 2019?
- Eddy Goldberg
- 3,577 Reads 9 Shares
2 marketing leaders – from Neighborly and Dippin’ Dots & Doc Popcorn – describe their role.
- Eddy Goldberg
- 3,393 Reads 13 Shares
6 marketing pros provide advice to aspiring CMOs on making it to the top of their field.
- Eddy Goldberg
- 4,234 Reads 29 Shares
CMO Q&A: How Is Your Marketing/Branding Strategy Developed, and How Does It Flow Through the System?
5 marketing pros tell how they developed their marketing and branding strategy, and how they spread it across the system
- Eddy Goldberg
- 4,638 Reads 21 Shares
6 marketing pros tell how they're adapting to changes in today's marketing strategies and tools.
- Eddy Goldberg
- 3,549 Reads 63 Shares
How Building Kidz CMO and co-founder parlayed his high-tech career into creating a high-touch franchise brand.
- Michael Peterson
- 5,224 Reads 189 Shares
5 marketing pros on how they see vendors as business partners.
- Eddy Goldberg
- 3,416 Reads 26 Shares
5 marketing pros on how they manage their marketing department costs and budgets.
- Eddy Goldberg
- 3,266 Reads 48 Shares
Q&A with Michael Barrette, chief marketing and sales officer for Dippin' Dots and Doc Popcorn
- Kerry Pipes
- 5,809 Reads 8 Shares
CMOs discuss how they work with other internal departments, and the technologies they use to do it.
- Eddy Goldberg
- 3,200 Reads 2 Shares
CEO Q&A: What makes you say, "Yes, now that's why I do what I do!"?
- Eddy Goldberg
- 3,150 Reads 6 Shares
CMOs discuss how social media is changing how they market.
- Eddy Goldberg
- 2,932 Reads 10 Shares
Q&A with Lisa Zoellner, Neighborly's chief strategy and marketing officer.
- Eddy Goldberg
- 9,903 Reads 13 Shares
CMOs discuss how today's consumer and marketing data is helping them to keep their marketing initiatives engaging.
- Eddy Goldberg
- 4,717 Reads 9 Shares
CMOs discuss what today's franchise prospects expect from their brand's marketing department.
- Eddy Goldberg
- 3,958 Reads 8 Shares
CMOs talk about the role of the marketing team in franchise sales and development
- 3,259 Reads 6 Shares
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