Technology Feature Articles

Technology Feature Articles

Franchise Sector Showcase

Informative Technology franchise articles to support business buyers, franchisees, and franchisors.

We have made progress digging our way out of the pit of economic meltdown we tumbled into in 2007, but we certainly have a long way to go before we experience the vibrant economy we enjoyed in much of the 1990s and the early to mid-2000s.
  • Dean Zuccarello
  • 6,679 Reads 1 Shares
At the recent Multi-Unit Foodservice Operators Conference, Service Management Group (SMG) conducted interviews with executives on how their customer satisfaction efforts are working.
  • Jack Mackey
  • 8,712 Reads 1,014 Shares
Linda Shaub is CMO of Interim Healthcare, a network of 332 franchise locations providing medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 3,160 Reads 27 Shares
In case you missed it (and when it comes to marketing and social media there's plenty to keep up on), MarketingSherpa published its Wisdom Report, "Marketing Wisdom for 2012" earlier this year.
  • Eddy Goldberg
  • 3,107 Reads 1,023 Shares
I am convinced that someday the franchising community will finally get around to unleashing its biggest competitive strength: unit predictability.
  • Darrell Johnson
  • 4,899 Reads 1 Shares
As savvy franchise companies continue to flourish in a volatile economy, FUSR continues to bring you good news each month, highlighting brands that are adding units, increasing comp store sales, innovating, and continuing to grow, whether domestically or overseas.
  • Eddy Goldberg
  • 6,231 Reads 311 Shares
As chief marketing officer for Interim Healthcare, Linda Shaub oversees the company's branding and consumer-facing activities across a network of 332 franchise locations that provide medical staffing and in-home care services in 43 states.
  • Kerry Pipes
  • 2,866 Reads 99 Shares
Franchisee satisfaction is a pillar of our business. It is both a point of emphasis and a source of great pride for the our executive team and support staff.
  • Franchise Update
  • 4,513 Reads 240 Shares
Franchise shows were the champions of recruitment during the 1980s and early 1990s. Franchisors effectively sold owners throughout the U.S. by "working the circuit" 40 weeks a year.
  • Steve Olson
  • 4,337 Reads 81 Shares
Kevin Cushing began delivering newspapers in Chicago when he was in second grade. He eventually delivered more than one million.
  • Kerry Pipes
  • 6,234 Reads
You search and screen and interview for the best employees. Days pass, sometimes weeks, as you narrow down your choices (and continue to operate understaffed).
  • Kerry Pipes
  • 8,033 Reads 1 Shares
Jersey Mike's Subs
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How do you promote your franchise to prospective buyers?
  • Steve Olson
  • 3,569 Reads 2 Shares
No one I know would dispute the benefits technology--specifically the computer--has had on every aspect of our lives.
  • John Tschohl
  • 4,678 Reads 68 Shares
As a franchise CMO, you probably are already using digital marketing to reach customers through email and your company's social media presence on Facebook and Twitter.
  • Chris Watland
  • 5,139 Reads 542 Shares
There's good news and bad news for franchise sales and development executives. That's the way Steve Olson, president of Franchise Update Media Group sees it after reviewing the results of the company's most recent Mystery Shopper survey.
  • Kerry Pipes
  • 3,527 Reads 69 Shares
In 1985, after committing to play for the powerhouse University of Michigan Wolverines, high school football senior John Rotche suffered a career-ending spinal cord injury that left him a quadriplegic.
  • Debbie Selinsky
  • 7,189 Reads 715 Shares
Last month we published a high-level overview of the 2012 Annual Franchise Development Report (AFDR).
  • Eddy Goldberg
  • 3,594 Reads
With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals?
  • Franchise Update
  • 3,592 Reads 32 Shares
Thinking of buying a new franchise? Here are 5 questions to ask the prospective franchisor in order to determine if they will support you with financing.
  • Mike Rozman
  • 12,609 Reads
Last year the headline on our Annual Lead Generation Survey story in Franchise Update magazine read: "Adapt or Die."
  • Eddy Goldberg
  • 5,627 Reads 225 Shares
Last year the headline on our Annual Lead Generation Survey story read: "Adapt or Die." Responses to two new questions this year indicate franchisors have taken this lesson to heart.
  • Eddy Goldberg
  • 5,857 Reads 1,014 Shares
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Amit Kleinberger rattles off the business start-ups he's launched like a general listing the cities he's seized.
  • John Carroll
  • 31,735 Reads
The first-ever Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales - all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 2,498 Reads 63 Shares
The intriguing new Siri application that comes with the iPhone 4S has big implications for local search marketing.
  • Franchise Update
  • 3,554 Reads 5 Shares
Every business that accepts credit/debit card payments must comply with the Payment Card Industry Data Security Standard (PCI DSS).
  • Paul Arceneaux
  • 7,309 Reads 1,014 Shares
I often comment that technology is just a tool. It's not magic, nor mysterious, it is just a tool.
  • Scott Klososky
  • 4,455 Reads 138 Shares
Each day you are flooded with articles about using social media and mobile technology, and how important it is for your company to keep up.
  • Tom Epstein
  • 4,982 Reads 1,023 Shares
In a ground-breaking event this past June, the first Franchise Consumer Marketing Conference attracted marketing executives from 57 franchise brands with more than $11 billion in annual system-wide sales--all seeking better ways to connect with customers in today's digital marketing environment.
  • Kerry Pipes and Eddy Goldberg
  • 3,055 Reads 8 Shares
Franchising is a complex business in that as a franchisor we have to fully understand two layers of customer profiles.
  • Randy Murphy
  • 8,790 Reads
You may not know it yet, but you are at war. An unprecedented battle rages over what you are entrusted to protect: your customer's credit card data.
  • David Ellis
  • 5,204 Reads 61 Shares
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